ACCA BT · Chapter 1 · Question 10 of 11
Johnson, Scholes and Whittington distinguish levels of strategy. A decision by a diversified group about which industries it should operate in is an example of which level?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Corporate strategy
Explanation
Corporate strategy concerns the overall scope of the organisation, such as which businesses or markets it should be in and how resources are allocated between them. Business (competitive) strategy concerns how a single business unit competes in its market, and operational or functional strategies concern how individual parts of the organisation deliver those strategies.
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