ACCA MA · Chapter 1 · Question 4 of 10
A retailer uses population statistics published by a government agency to help decide where to open a new store. How should these statistics be classified?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Secondary data from an external source
Explanation
The data was collected by the government agency for its own purposes, not by the retailer for this specific decision, so it is secondary data. It originates outside the organisation, so it is external.
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