CA Inter P6 · Chapter 13 · Question 7 of 11
The Arthur D. Little (ADL) matrix positions a business on which two dimensions?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Stage of industry maturity and the firm's competitive position
Explanation
The ADL matrix is a portfolio technique based on the product life cycle. It combines the stage of industry maturity (embryonic, growth, mature, ageing) with the firm's competitive position (dominant, strong, favourable, tenable, weak). Market growth and relative share are the BCG axes, market attractiveness and business strength are the GE matrix axes, and products and markets are Ansoff's dimensions.
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