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CAF-3 · Chapter 1 · Question 9 of 15

A marketing team designs a brand new questionnaire and distributes it to 500 customers to gather fresh feedback on a recently launched product. This is an example of collecting:

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: C) Primary Data

Explanation

Primary data is collected firsthand specifically for a new, targeted purpose, such as conducting surveys or interviews

All 15 questions in Chapter 1Ethical Considerations MCQs with answers

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