CAF-3 · Chapter 10 · Question 6 of 15
A marketing team wants to segment its customer base into distinct groups based on purchasing behavior. The algorithm iteratively assigns customers to the nearest "centroid" until the groups stabilize. Which algorithm is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) k-Means Clustering
Explanation
k-Means is an unsupervised clustering algorithm that divides data into multiple groups (clusters) by iteratively assigning data points to the nearest central point (centroid)
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