CAF-3 · Chapter 4 · Question 10 of 15
An online streaming platform analyzes a user's past viewing history, search queries, and pause/rewind habits in real-time to recommend movies they are highly likely to watch. This is an application of Big Data aimed at:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Understanding user preferences and personalizing experiences
Explanation
Retail and digital platforms leverage Big Data to understand user preferences and offer personalized experiences, such as real-time movie or product recommendations . --------------------------------------------------------------------------------
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