CAF-7 · Chapter 1 · Question 2 of 15
A consortium of local textile manufacturers pools their resources to fund a series of national television commercials. These commercials aim to persuade the general public to support a proposed law that restricts the import of cheap foreign garments. What method of political influence is this consortium using?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Advocacy advertising
Explanation
Advocacy advertising involves businesses funding media campaigns (like TV commercials) to persuade the general public to support a specific public policy or political agenda.
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