CAF-7 · Chapter 4 · Question 15 of 15
Market segmentation involves breaking down a large, heterogeneous market into smaller, more manageable sub-groups. Which of the following is NOT a standard basis for market segmentation?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Production segmentation (e.g., batch or continuous processing)
Explanation
Production processing methods relate to internal operations, not customer markets. Standard market segmentation bases include geographic, demographic, psychographic (lifestyle/social class), and behavioral factors.
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