CAF-7 · Chapter 7 · Question 3 of 15
A fast-fashion brand launches an advertising campaign claiming its new clothing line is '100% Eco-Friendly' because the packaging is recyclable. However, the clothes themselves are produced using highly toxic dyes and exploitative labor practices. This deceptive practice is known as:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Greenwashing
Explanation
Greenwashing occurs when a company uses deceptive marketing to make the public believe that its products, aims, or policies are environmentally friendly, while in reality, they are not.
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