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CIMA BA1 · Chapter 6

Elasticity MCQs with Answers

10 multiple-choice questions on Elasticity for CIMA BA1 Fundamentals of Business Economics. Try each one before revealing the answer and explanation.

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  1. Question 1

    Price elasticity of demand is measured as:

    • A) Percentage change in quantity demanded divided by percentage change in price
    • B) Percentage change in price divided by percentage change in quantity demanded
    • C) Change in quantity demanded divided by change in price
    • D) Percentage change in quantity demanded divided by percentage change in income
    Show answer & explanation

    Answer: A) Percentage change in quantity demanded divided by percentage change in price

    PED = % change in quantity demanded / % change in the good's own price. Using percentages makes the measure independent of units. Dividing by the percentage change in income gives income elasticity.

  2. Question 2

    When the price of a product rises from $20 to $22, quantity demanded falls from 5,000 to 4,400 units. Using the original price and quantity as the base, what is the price elasticity of demand (ignoring the minus sign)?

    • A) 0.83, so demand is price inelastic
    • B) 1.2, so demand is price inelastic
    • C) 0.12, so demand is price inelastic
    • D) 1.2, so demand is price elastic
    Show answer & explanation

    Answer: D) 1.2, so demand is price elastic

    % change in quantity = (4,400 - 5,000) / 5,000 = -12%. % change in price = (22 - 20) / 20 = 10%. PED = -12% / 10% = -1.2. As the absolute value exceeds 1, demand is price elastic.

  3. Question 3

    Demand for a product is price elastic. If the firm reduces its price, what will happen to total revenue?

    • A) Total revenue will fall
    • B) Total revenue will stay the same
    • C) Total revenue will rise
    • D) Total revenue will fall to zero
    Show answer & explanation

    Answer: C) Total revenue will rise

    When demand is elastic, the percentage increase in quantity demanded exceeds the percentage fall in price, so total revenue (price x quantity) rises when price is cut. With inelastic demand a price cut reduces revenue.

  4. Question 4

    Price rises from $8 to $10 and quantity demanded falls from 1,200 to 1,000 units. Using the midpoint (arc) method, what is the price elasticity of demand (ignoring the sign, to two decimal places)?

    • A) 0.67
    • B) 0.82
    • C) 1.00
    • D) 1.22
    Show answer & explanation

    Answer: B) 0.82

    Midpoint method: % change in quantity = -200 / average quantity 1,100 = -18.18%. % change in price = 2 / average price 9 = 22.22%. PED = 18.18 / 22.22 = 0.82 (rounded to two decimal places). Using the original values instead gives 0.67.

  5. Question 5

    Which of the following is likely to make demand for a product more price elastic?

    • A) The product has many close substitutes
    • B) The product is a necessity with no alternatives
    • C) Spending on the product is a very small part of consumers' income
    • D) The product is habit-forming
    Show answer & explanation

    Answer: A) The product has many close substitutes

    Demand is more elastic when consumers can easily switch to close substitutes. Necessities, habit-forming goods and goods taking a tiny share of income tend to have inelastic demand.

  6. Question 6

    The price of Product B rises by 5% and, as a result, demand for Product A rises by 8%. What is the cross elasticity of demand for A with respect to the price of B, and what does it indicate?

    • A) -1.6, indicating that A and B are complements
    • B) +0.625, indicating that A and B are substitutes
    • C) +1.6, indicating that A and B are complements
    • D) +1.6, indicating that A and B are substitutes
    Show answer & explanation

    Answer: D) +1.6, indicating that A and B are substitutes

    Cross elasticity = % change in demand for A / % change in price of B = +8% / +5% = +1.6. A positive cross elasticity means that a rise in B's price increases demand for A, so the goods are substitutes.

  7. Question 7

    Consumers' real incomes rise by 4% and demand for a product falls by 2%. What is the income elasticity of demand and how is the product classified?

    • A) +0.5, a normal necessity
    • B) -2.0, an inferior good
    • C) -0.5, an inferior good
    • D) -0.5, a normal good that is a necessity
    Show answer & explanation

    Answer: C) -0.5, an inferior good

    Income elasticity = % change in quantity demanded / % change in income = -2% / +4% = -0.5. A negative income elasticity indicates an inferior good. Ignoring the sign gives +0.5 and the wrong 'necessity' label, and classifying -0.5 as a necessity confuses the size of the value (below 1) with its sign; dividing income change by quantity change gives -2.0.

  8. Question 8

    Which of the following would make the supply of a product more price INELASTIC?

    • A) Large stocks of finished goods held by producers
    • B) A long production lead time and no spare capacity
    • C) Factors of production that can easily be switched from other uses
    • D) A longer time period being allowed for producers to respond
    Show answer & explanation

    Answer: B) A long production lead time and no spare capacity

    Supply is inelastic when producers cannot quickly increase output in response to a price rise. Long lead times and full capacity restrict the response. Stocks, mobile factors and a longer time period all make supply more elastic.

  9. Question 9

    A firm sells 30,000 units a month at $15 each. Price elasticity of demand is 1.5 and is assumed constant over the relevant range. If the firm raises its price by 4%, what is the change in monthly total revenue?

    • A) A fall of $10,080
    • B) A rise of $18,000
    • C) A fall of $27,000
    • D) A fall of $9,000
    Show answer & explanation

    Answer: A) A fall of $10,080

    Quantity falls by 1.5 x 4% = 6%, to 30,000 x 0.94 = 28,200 units. New price = $15 x 1.04 = $15.60. New revenue = 28,200 x $15.60 = $439,920. Original revenue = 30,000 x $15 = $450,000. Revenue falls by $10,080.

  10. Question 10

    If a demand curve has a price elasticity of exactly 1 (unitary elasticity) at every point, then:

    • A) Total revenue rises as price is reduced
    • B) Quantity demanded does not change when price changes
    • C) The demand curve is a straight horizontal line
    • D) Total revenue remains the same whatever price is charged
    Show answer & explanation

    Answer: D) Total revenue remains the same whatever price is charged

    With unitary elasticity, a given percentage change in price causes an equal and opposite percentage change in quantity, so price x quantity is constant. Such a curve is a rectangular hyperbola. A horizontal line is perfectly elastic and an unchanging quantity is perfectly inelastic.

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