CIMA BA1 · Chapter 9 · Question 1 of 11
Primary data are best described as:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Data collected specifically for the purpose of the current investigation
Explanation
Primary data are collected first-hand for the specific investigation, for example through a survey designed for the purpose. Secondary data were collected for some other purpose and are reused, such as official statistics or trade publications.
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