CIMA BA4 · Chapter 2 · Question 2 of 10
Which fundamental principle requires a member to be straightforward and honest in all professional and business relationships?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Integrity
Explanation
Integrity means being straightforward and honest in all professional and business relationships, and implies fair dealing and truthfulness. Objectivity concerns avoiding bias, conflicts of interest and undue influence. Professional behaviour concerns complying with laws and avoiding discredit to the profession.
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