US CMA Part 1 · Chapter 2 · Question 1 of 30
In a SWOT analysis for a regional coffee chain, which item would be classified as a threat?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) A large international competitor announces plans to open outlets in the chain's main cities
Explanation
Threats are external factors that could harm the organization, such as a new competitor entering the market. Staff skills and property ownership are internal strengths, and an unreliable point-of-sale system is an internal weakness.
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