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US CMA Part 1 · Chapter 6 · Question 13 of 22

An analyst drills down into sales data to determine why revenue in the western region fell last quarter. This is an example of:

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: A) Diagnostic analytics

Explanation

Diagnostic analytics investigates the causes of past outcomes, using techniques such as drill-down, data discovery and correlation analysis. Simply reporting that revenue fell would be descriptive analytics.

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