US CMA Part 1 · Chapter 6 · Question 13 of 22
An analyst drills down into sales data to determine why revenue in the western region fell last quarter. This is an example of:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Diagnostic analytics
Explanation
Diagnostic analytics investigates the causes of past outcomes, using techniques such as drill-down, data discovery and correlation analysis. Simply reporting that revenue fell would be descriptive analytics.
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