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ICAEW BIP · Chapter 11 · Question 9 of 10

A company makes three products. Labour is limited to 9,000 hours in the coming period. Product A: contribution £36 per unit, 3 labour hours per unit, maximum demand 1,200 units Product B: contribution £30 per unit, 2 labour hours per unit, maximum demand 2,000 units Product C: contribution £44 per unit, 4 labour hours per unit, maximum demand 1,500 units What is the maximum total contribution the company can earn?

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Reveal answer & explanation

Correct answer: A) £118,600

Explanation

Contribution per labour hour: A £12; B £15; C £11. Ranking is B, A, C. Production plan: B 2,000 units; A 1,200 units; C 350 units (B uses 4,000 hours, A uses 3,600 hours, leaving 1,400 hours for 350 units of C). Total contribution = £60,000 + £43,200 + £15,400 = £118,600. Ranking by contribution per unit gives only £102,000 because it ignores the scarce resource.

All 10 questions in Chapter 11Cost-volume-profit analysis and limiting factors MCQs with answers

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