ICAEW SE · Chapter 2 · Question 2 of 13
John Elkington's 'triple bottom line' encourages organisations to report on which three areas?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) People, planet and profit
Explanation
The triple bottom line asks organisations to measure social (people), environmental (planet) and economic (profit) performance, rather than financial profit alone. The other options are marketing or operational terms with no link to sustainability reporting.
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