PRC-2 · Chapter 12 · Question 54 of 55
Which of the following describes 'Quota Sampling'?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Setting specific targets for subgroups (e.g., 50 males, 50 females) and selecting them non-randomly until the target is met.
Explanation
Quota sampling is the non-probability equivalent of stratified sampling. While it ensures subgroup representation, the lack of randomness introduces heavy selection bias.
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