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PRC-2 · Chapter 12 · Question 29 of 55

A 'sampling frame' is formally defined in research as:

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: B) The complete list of all units in a population from which a sample can be drawn.

Explanation

Before choosing a sample, researchers need a sampling frame, which is the actual list (like a phone book or customer database) of the members of the population.

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