PRC-2 · Chapter 7 · Question 46 of 60
A financial analyst collects annual sales data directly through a series of newly conducted field surveys and interviews with store managers. This data is formally classified as:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Primary Data
Explanation
Primary data is defined as fresh, original data collected firsthand by the researcher for a specific, targeted purpose, such as conducting direct field surveys.
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