PRC-2 · Chapter 7 · Question 5 of 60
A researcher conducts direct interviews with consumers to gather opinions on a new product. What type of data is being collected?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Primary data
Explanation
Primary data is information collected firsthand by the researcher for a specific original purpose. Direct interviews, surveys, and focus groups are classic examples of primary data collection.
More Data - Collection and Representation MCQs
- Q7Given the class interval '40 - 49' in a continuous dataset, what is the exact midpoint (class mark)?
- Q8Which specific statistical measure can be visually estimated by locating the 50% mark on the y-axis of a cumulative frequency ogive?
- Q9When drawing a pie chart to represent regional sales, if Region A accounts for Rs. 250,000 out of a total Rs. 1,000,000 in sales, what is…
- Q10What is the primary visual function of a standard histogram?
- Q11If a researcher utilizes data originally published in an economic journal from a decade ago, this data is classified as: