PRC-3 · Chapter 1 · Question 25 of 61
The marketing department of Zenith Corp is finalizing a 12-month budget and setting specific sales targets for the upcoming quarter to execute the board's broader vision. What level of planning does this represent?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Tactical planning
Explanation
Tactical plans are medium-term plans that deal with implementation, specific targets, and budgets to achieve the organization's overall strategic aims.
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