PRC-3 · Chapter 1 · Question 48 of 61
A stakeholder group has a low level of power to influence the company but a high level of interest in its activities (for example, a local community group). According to the Mendelow matrix, what is the appropriate strategy for management to adopt regarding this group?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Keep them informed
Explanation
When stakeholders are plotted on the power-interest matrix grid with low power but high interest, the recommended strategy is to 'keep informed' so they do not try to increase their power by joining forces with others.
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