PRC-3 · Chapter 10 · Question 21 of 70
Because of a highly successful marketing campaign, coffee becomes the most popular beverage in the nation. Assuming the price of coffee itself hasn't changed yet, what happens graphically?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) A rightward shift of the entire demand curve
Explanation
A change in consumer tastes in favor of a product increases demand at every price level, causing the entire demand curve to shift to the right.
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