PRC-3 · Chapter 3 · Question 63 of 70
In an advertising agency, a graphic designer reports permanently to the Head of Design, but is also assigned to report to the 'Project Alpha' Account Manager for a specific 3-month campaign. What structure is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Matrix structure
Explanation
A matrix structure creates a multiple command system, intentionally causing employees to report to both a functional manager and a project/product manager.
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