PRC-3 · Chapter 5 · Question 42 of 74
A marketing manager uses a software tool that simulates 'what-if' scenarios to determine how a 10% price increase might affect total market share. What type of information system is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Decision Support System (DSS)
Explanation
A DSS provides managers with interactive analytical tools and models to evaluate complex variables and 'what-if' scenarios to aid decision-making.
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