PRC-3 · Chapter 5 · Question 9 of 74
A telecom company uses advanced algorithms to analyze terabytes of customer call data to identify subtle patterns and predict which customers are likely to switch to a competitor next month. What process is the company using?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Data mining
Explanation
Data mining involves analyzing large datasets to predict future trends and behaviors, allowing managers to make proactive decisions.
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