ACCA LW · Chapter 2 · Question 1 of 12
A bookshop displays a novel in its window with a price label of 12. In law, what is the display?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) An invitation to treat
Explanation
Goods displayed in a shop window or on shelves are an invitation to treat, as in Fisher v Bell and Pharmaceutical Society of Great Britain v Boots Cash Chemists. The customer makes the offer when presenting the goods for purchase, and the shop may accept or reject it. The shop therefore cannot be forced to sell at the displayed price.
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