ACCA LW · Chapter 2 · Question 2 of 12
In Carlill v Carbolic Smoke Ball Co, why was the advertisement held to be an offer rather than an invitation to treat?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) It was a unilateral offer to the world, made with clear intention to be bound, which could be accepted by performing the stated conditions
Explanation
The advertisement promised a reward to anyone who used the smoke ball as directed and still caught influenza, and the deposit of money with the bank showed an intention to be bound. A unilateral offer can be made to the world at large and is accepted by performing the act; notification of acceptance is waived. Most advertisements are invitations to treat (Partridge v Crittenden), so the outcome depended on the wording.
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