ACCA PM · Chapter 13 · Question 1 of 11
A company using a balanced scorecard measures 'the percentage of revenue generated by products launched in the last two years'. Under which perspective would this measure most appropriately fall?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Learning and growth (innovation) perspective
Explanation
The learning and growth perspective asks whether the organisation can continue to improve and create value, including through innovation. Revenue from new products measures the success of innovation. The financial perspective would use measures such as ROCE, and the customer perspective measures such as market share or satisfaction.
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