ACCA PM · Chapter 3 · Question 9 of 9
During which stage of the product life cycle is a product likely to face slowing sales growth, intense price competition and a focus on cost control?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Maturity
Explanation
In the maturity stage, the market is saturated, sales growth slows, competitors fight for share mainly on price, and firms focus on efficiency and cost control. The introduction stage features low sales and high promotion; the growth stage features rapidly rising sales.
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