CA Inter P6 · Chapter 10 · Question 3 of 10
Arogya Foods, one of five divisions of a diversified group, decides to compete in the packaged millet snacks market by offering clearly healthier products at a premium price. This decision is a:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Business-level strategy
Explanation
Deciding how a particular business unit will compete in its market, here through differentiation on health benefits, is a business-level strategy. Which divisions the group should own would be corporate-level. Pricing tactics or the advertising plan of the marketing department would be functional-level.
More Introduction to Strategic Management MCQs
- Q5Which of the following is NOT usually regarded as an element of strategic intent?
- Q6Which sequence correctly shows the stages of the strategic management process?
- Q7Which of the following is a recognised limitation of strategic management?
- Q8The objective 'increase the share of exports in revenue from 18% to 30% within three years' is a good example of an objective because it is:
- Q9Which of the following is a characteristic of strategic decisions, as distinct from routine operating decisions?