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CA Inter P6 · Chapter 10 · Question 8 of 10

The objective 'increase the share of exports in revenue from 18% to 30% within three years' is a good example of an objective because it is:

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: D) Specific, measurable and time-bound

Explanation

Good objectives turn the mission into concrete, measurable targets with a deadline, so that performance can be monitored. This objective states the measure (export share), the target (30%) and the time frame (three years). A vision is a broad, inspiring statement and is not normally quantified.

All 10 questions in Chapter 10Introduction to Strategic Management MCQs with answers

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