CA Inter P6 · Chapter 10 · Question 1 of 10
A company's realised strategy usually differs from what it planned because:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) The actual strategy is a blend of proactive (planned) strategy elements and reactive (adaptive) responses to unanticipated developments
Explanation
Strategy is partly proactive and partly reactive. Proactive strategy is the planned, deliberate part based on management's analysis, while reactive strategy is the adaptive reaction to unforeseen changes in the environment. Some planned elements are abandoned and new ones are added, so the company's actual strategy combines both.
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