CA Inter P6 · Chapter 12 · Question 10 of 10
Which statement about competitive advantage is correct?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Competitive advantage is sustainable only if competitors cannot easily copy or neutralise it over a long period
Explanation
A firm has a competitive advantage when it creates more value for customers than rivals, whether through lower cost or differentiation. The advantage becomes sustainable only when it rests on resources and capabilities that are hard to imitate or substitute. Most advantages wear away as competitors respond.
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