CA Inter P6 · Chapter 12 · Question 5 of 10
Which of the following is an intangible resource of a firm?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Brand reputation and customer goodwill
Explanation
Resources may be tangible (physical and financial assets such as land, plant, cash and inventory) or intangible (such as reputation, brands, patents, know-how and organisational culture). Intangible resources are often harder to imitate and are therefore more likely to be a source of lasting advantage.
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