CAF-7 · Chapter 1 · Question 12 of 15
A fast-food chain notices a significant drop in the sales of its sugary beverages, driven by a growing public awareness of diabetes and a widespread consumer shift towards sugar-free alternatives. Under PESTEL analysis, this trend is a:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Social factor
Explanation
Changes in dietary habits, health consciousness, and lifestyle preferences are classified under the 'Attitudes and lifestyles' or 'Health' sub-categories of Social factors.
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