CAF-7 · Chapter 2 · Question 3 of 15
A telecommunications company analyzes millions of customer call logs, browsing habits, and location data to predict which customers are most likely to switch to a competitor. This practice is an application of:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Big Data and Data Analytics
Explanation
Big Data involves the collection of extremely large datasets, while Data Analytics is the process of examining that data to uncover hidden patterns, market trends, and customer preferences to make informed business decisions.
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