CAF-7 · Chapter 3 · Question 1 of 15
A fast-moving consumer goods (FMCG) company notes a rising societal trend where consumers highly appreciate corporate social contributions and charitable acts. If the company launches a nationwide charity campaign to build brand loyalty, which environmental factor is it primarily responding to?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Social factor
Explanation
Consumer attitudes towards corporate social responsibility and charitable contributions fall under the 'Social' factors of the PESTEL analysis. The company is adapting to changing societal values to improve its brand image.
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