CAF-7 · Chapter 3 · Question 2 of 15
A multinational technology platform is planning to launch a ride-hailing application in a developing country. Before launching, the company assesses the country's smartphone penetration rate and the availability of 4G/5G mobile networks. Which PESTEL factor is the company primarily evaluating?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Technological
Explanation
The success of a ride-hailing application heavily relies on the supporting digital infrastructure, such as smartphone usage and mobile network speed. Evaluating these elements is a core part of Technological environment analysis.
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