CAF-7 · Chapter 4 · Question 12 of 15
What is the generally accepted benchmark used to separate 'High' market growth from 'Low' market growth when plotting a BCG Matrix?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) 10% annual growth
Explanation
In standard BCG Matrix analysis, an annual market growth rate of 10% is used as the cut-off point. Growth above 10% is considered 'High', while growth below 10% is considered 'Low'.
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