CIMA BA1 · Chapter 4 · Question 5 of 9
The concept of 'satisficing' suggests that managers:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Aim for satisfactory performance across several objectives rather than maximising a single objective
Explanation
Satisficing recognises that organisations have multiple stakeholders with conflicting goals and limited information. Managers therefore seek outcomes that are acceptable to the main groups, rather than the maximum achievable for any single goal.
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