CIMA BA1 · Chapter 4 · Question 4 of 9
Using Mendelow's power-interest matrix, a stakeholder group with high power and high interest in an organisation's strategy should be:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Treated as key players and managed closely
Explanation
Mendelow's matrix classifies stakeholders by power and interest. High power and high interest stakeholders are key players whose acceptance is essential. High power, low interest groups should be kept satisfied; low power, high interest groups kept informed; and low power, low interest groups need minimal effort.
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