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CIMA BA1 · Chapter 4 · Question 4 of 9

Using Mendelow's power-interest matrix, a stakeholder group with high power and high interest in an organisation's strategy should be:

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Reveal answer & explanation

Correct answer: A) Treated as key players and managed closely

Explanation

Mendelow's matrix classifies stakeholders by power and interest. High power and high interest stakeholders are key players whose acceptance is essential. High power, low interest groups should be kept satisfied; low power, high interest groups kept informed; and low power, low interest groups need minimal effort.

All 9 questions in Chapter 4Goals of organisations and stakeholders MCQs with answers

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