CIMA BA2 · Chapter 1 · Question 12 of 12
Which of the following is a typical characteristic of the information used for STRATEGIC planning?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) It is largely external, forward-looking and covers long time horizons with considerable uncertainty
Explanation
Strategic decisions concern the long-term direction of the whole organisation, so the information supporting them is broad, summarised, often external (markets, competitors, the economy), forward-looking and uncertain. Detailed, frequent internal data is typical of operational information.
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