CIMA BA4 · Chapter 10 · Question 6 of 10
A company advertises: 'We will pay a reward to anyone who returns our lost laptop.' Under English law, what type of offer is this, and how is it accepted?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) A unilateral offer, accepted by performing the requested act
Explanation
A reward advertisement is a unilateral offer made to the world, which is accepted by performing the stated act, without the need to communicate acceptance in advance (Carlill v Carbolic Smoke Ball Co). It is not an invitation to treat because the terms are definite and the promisor intends to be bound.
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