CIMA BA4 · Chapter 10 · Question 1 of 10
Under English law, a shop displays goods on its shelves with price labels. What is the legal status of the display?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) An invitation to treat
Explanation
Displays of goods in shops are invitations to treat, inviting customers to make offers (Pharmaceutical Society of Great Britain v Boots; Fisher v Bell). The customer makes the offer at the till, and the shop accepts or rejects it. This lets the shop refuse to sell, for example if a price is mislabelled.
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