CIMA BA4 · Chapter 8 · Question 3 of 10
In Carroll's pyramid of corporate social responsibility, which responsibility forms the base of the pyramid?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Economic responsibility
Explanation
Carroll's pyramid has four levels: economic (be profitable) at the base, then legal (obey the law), ethical (do what is right and fair) and philanthropic (be a good corporate citizen) at the top. A business must be economically viable to fulfil the higher responsibilities.
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