CIMA BA4 · Chapter 8 · Question 7 of 10
Which of the following is a likely business benefit of a strong CSR policy?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Improved reputation, helping to attract customers, employees and investors
Explanation
Effective CSR can strengthen brand reputation, customer loyalty, staff recruitment and retention, and access to capital from responsible investors. It does not exempt a company from law, eliminate competitors or replace governance requirements.
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