US CMA Part 1 · Chapter 3 · Question 27 of 30
What is the main purpose of a strategy map in a balanced scorecard system?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) To show the cause-and-effect links between objectives across the scorecard perspectives
Explanation
A strategy map visually links objectives, typically showing how learning and growth enables better internal processes, which improve customer outcomes and ultimately financial results. This helps managers see how non-financial measures drive financial performance.
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