ICAEW BIP · Chapter 10 · Question 6 of 10
A company's marketing team designs its own questionnaire and sends it to customers to measure their satisfaction with a new product. What type of data does this produce?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Primary data
Explanation
Primary data is collected first-hand by the user for a specific purpose, such as a company's own survey. Secondary data was collected by someone else, or for another purpose, such as published industry statistics. Metadata is data that describes other data, and big data refers to very large, fast-changing and varied data sets.
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