ICAEW SE · Chapter 4 · Question 14 of 18
Which of the following is the clearest example of greenwashing?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) A company labels a product 'eco-friendly' because its packaging is recyclable, although the product itself is made using highly polluting processes
Explanation
Greenwashing is making misleading claims about environmental credentials, for example by highlighting a minor positive feature while ignoring significant negative impacts. Verified data, honest disclosure of missed targets and independent assurance all improve transparency and reduce the risk of greenwashing.
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